Article Idea:
Social Exchange Theory and the Internet
suggested by Lana Moore on 2007/09/05
When two parties interact, they engage in a series of exchanges and continue to do so until the costs or risks of the relationship outweigh the rewards. Take dating, for example. With each date, conversation, or exchange, one is constantly calculating whether he or she will benefit from a relationship with the second party with the least-possible risk or cost.
Whether we recognize it or not, a series of exchanges happens each time we interact on the web. With the rise or resurgence of social networks; collaboration tools; and real estate, matching-making, and job sites, interaction design plays a huge role in stickiness and user adoption.
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Matthew C. Clarke
34 Reputation points
Posted 2007/09/05 @ 19:50PM with
Can you describe a couple of ways that Social Exchange Theory would change the way you did IA in practice? How would a web site, for instance, look or function differently if the designer had taken account of Social Exchange Theory?
Matt.