Article Idea:
The three clicks myth
suggested by Max Lord on 2007/08/06
“Could you put the “three clicks” myth to bed next, or has somebody taken care of that one already?”
Comment on Blasting the Myth of the Fold (suggested by Christina Wodtke)
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Patrick C. Walsh
31 Reputation points
Posted 2007/08/14 @ 02:22AM with
When I try to explain in an enterprise setting what I do people often say ‘Oh you’re keeping things within 3 clicks’. To me 3 clicks has no relevance whatsoever to what I do. Did any research ever support this axiom or is it just another urban myth?
Ben Tremblay
0 Reputation points
Posted 2007/11/07 @ 20:54PM with
I commented somewhere else about a study that showed how users in sites where they were “confident” (i.e. trusting that they’d get to the beef) blew right past the “3 click” limit without missing a beat.
Now, if I could remember more about that study I could find it and report something about the etiology of “confidence”.