Cheryl Fuerte — Fri, 26 Jan 2007 14:52:24 GMT

The attempt to map real mall experience to online e-mall experience is noteworthy, but I must say the results are quite futile.

The observations and patterns that have been made are alright, but the recommendations for an online shopping mall is nothing but very general recommendations which do not valuably map to the comparisons made.

The recommendations and mappings are too generic. “On the safe side” so to speak.

Elizabeth McLachlan — Fri, 26 Jan 2007 14:50:41 GMT

You discuss “Personal Attention” but you don’t disccus in any length the companion comparison to mall shopping – rather you go into a discussion about Elearning. Compare the instore experience with the online shopping experience. I strongly suggest discussing immmediate and perceived value both for the instore experience and the online experience. They are very different in terms of their abilities to deliver value immediately. Instore, the shopper has see, try, buy as quickly as they can sign the charge card slip. On a web site, it is less direct since online shoppers cannot see, try or buy in the same tactile ways

I think it is important to emphasize to a web site visitor what benefits they’ll receive – esp. if you have them provide information (create an account) in order to get the personal attention.

I think the description of Banana Republic is a bit inaccurate – having just visted two of the dark wood stores.

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