Comments on Everything and the Kitchen Sink:

Austin Govella — Thu, 17 May 2007 04:26:06 GMT

David,

Have you checked out Mulder’s “The user is always right”?

David Larson — Fri, 11 May 2007 15:52:07 GMT

Todd, I had snatched this book from the new book shelf at my corporate library – after three overdue notices, I decided I’d had enough and set the book down. The Eisenberg brothers (grokdotcom.com) introduced me to personas about three years ago – they have several good articles on their site.

I’d like to see a book called “B2B Speed Dating: Practical Personna’s for the Marketing Challenged”.

Todd Zaki Warfel — Sat, 12 May 2007 02:58:58 GMT

Great review Austin. I think your assessment is pretty accurate. If someone is looking for an encyclopedia, it’s a pretty decent textbook. However, it’s not for the faint of heart,someone looking to brush up on personas, just sharpen their skills, or get a quick how to. This book takes a substantial investment to wade through. I appreciate it’s thoroughness, but really wish the writing style was something that doesn’t lose you in the process of reading it. Sadly, as you suggest, I was gravely disappointed in this book – I had such high hopes. There’s just too much in the book.

As you’ve said, it’s not for all, but it can provide some value to those in our field.