http://www.boxesandarrows.com/view/journeys_needs_ Fri, 26 Jan 2007 14:53:22 GMT How do you establish trust and meaning for a dedicated and passionate audience, and do it across all media? Jason Hobbs gives a tour of creating a website for Volkswagen. <p>Thanks&#8230;a note on the conceptual diagrams: I&#8217;ve always felt that because our &#8216;product&#8217; as information architects is so abstract or conceptual that it is vital to visualise our solutions. Before going solo I used to ask designers to help me prepare my hand drawn sketches and conceptual diagrams to make them look amazing. Clients, and even internally at the company, people started to appreciate the IA so much more and started to feel like the process was almost an end in itself. It has helped me so much in the growth of my own ideas and being taken seriously by those I work with.</p> http://www.boxesandarrows.com/view/journeys_needs_#content_3731 http://www.boxesandarrows.com/view/journeys_needs_#content_3731 Fri, 26 Jan 2007 14:53:22 GMT Jason Hobbs <p>what a lovely and interesting case study. Thank so much for sharing your conceptual diagrams&#8230; I can&#8217;t get enough of them!</p> http://www.boxesandarrows.com/view/journeys_needs_#content_3716 http://www.boxesandarrows.com/view/journeys_needs_#content_3716 Fri, 26 Jan 2007 14:53:21 GMT Christina Wodtke