Comments on Putting a Face on B2B Websites

ted gerhart — Fri, 26 Jan 2007 14:50:52 GMT

Though I haven’t read many of the other articles in this series, I found this one surprisingly complete in its consideration of the problems specific to communication over web media, while standing firmly on the foundation principles of technical writing. I also have found that visualizing the target audience is the imaginative step most crucial, and inspirational to the design process.

Good article, Nancy.

Ted

Cesar — Fri, 26 Jan 2007 14:50:52 GMT

You can see a lot of this article applied to this site.
http://www.boyercom.com

It´s fun, talks to the audience in their own terms and provides usefull stuff (cds, testimonials, etc…)

We also worked with a consistent and easy to use navigation bar and a very very light design.

The success was measured with the number of people who signed up for the newsletter, reaching around 300 hundred in two months.

B2b rocks! but keep it easy.

Amanda Kahlow — Fri, 26 Jan 2007 14:50:51 GMT

Nancy-
What article in what issue in B2B magazine were you referencing when you said, “According to BtoB Magazine, 91% of industrial buyers go to their supplier’s website for information before they pick up the phone. Further, 80% of buyers are likely to information they need on the site.”.

Much thanks!
Amanda Kahlow
Amanda@Experient.biz